For a few months we've been working on a new look for iMedExchange. This is a major overhaul including a new logo, new colors, and a redesigned website. Our physician advisors previewed the new look last week, and today I wanted to give everyone a look at the new logo.

Who better to inspire our new look than the physicians in the community? And that's exactly what happened... This logo was directly influenced by one of our physician advisors: Dr. Ward. He suggested that we use the shorthand for 'exchange' and we worked with that idea. Thanks Dr. Ward - you'll always have an honorary seat in our design meetings!
We hope to have the new look for iMedExchange up in this Friday's build (November 16th).

Comments (1)
Physician Advisors and investors I have met with across the country this past week have told me they like the new look.
More important than the look however, are the feature enhancements coming with the new release this Friday and in subsequent releases over the next 30 days. We have a lot to accomplish in a short period of time, so we appreciate rapid feedback and the willingness of our Advisors to get their hands dirty with Beta product.
Posted by Tobin Arthur | November 12, 2007 10:18 PM