If you believe Bill Gates, as we do here at iMedExchange, the future of the Internet is intrinsically tied to advertising.

We think this fundamental shift in advertising is not only significant for the future of the Web…but one that can greatly benefit consumers. It benefits the user because high-value content and experiences can be consumed with little to no out-of-pocket expense. Further, the user is always in control.

In a recent blog post, Guy Kawasaki presents some observations about the recently released Avenue A/Razorfish (now Microsoft) 2008 Digital Outlook Report. This report is closely watched throughout the advertising industry and it provides keen analysis of where the market has been and insight into where it’s going.

While we generally like to let our actions do our bidding, I can confidently commit to this: the new ecosystem we are about to release, exclusively for physicians, will leverage some of the key shifts already underway in the online world, and expand them, to present a very valuable new model for both the advertiser/partner and physician/member alike.

Wanna make sure you are part of the movement? Physicians – become a member now. It’s free and easy. Potential Clinical, Business and Leisure resources – contact us to learn how you can join our growing group of partners and become a valuable contributor to this community.