As CEO of iMedExchange, I'd like to welcome you on behalf of the entire iMedExchange team located in Seattle, Washington and Palo Alto, California.
Moments ago, we released our first public version of iMedExchange and began to invite the physician community at large to join.
iMedExchange began almost two years ago with a few people in a small warehouse style office, dreaming about how the web might be used to enhance the professional and personal lives of physicians. Our founding team has extensive backgrounds developing technology solutions for physicians...and out of that experience we developed a deep passion for the well-being of physicians.
We experimented with several different ideas early on, but, after talking with hundreds of physicians with varied specialties, practice types and sizes, we landed on the ambitious goal of creating an online resource...a virtual physicians lounge, unlike anything that has been done to date...in any industry. We looked long and hard at leading web models like Facebook, Amazon.com, CraigsList and LinkedIn and developed a hybrid platform that leverages best of breed concepts and features, but all developed uniquely for physicians.
We have just opened the book to Chapter 1 of what will become a 50 chapter book. With the assistance of our physician advisor network, we have created a product road-map which includes a host of very valuable tools that will be part of the iMedExchange platform over time. Also realize that we absolutely view this as your site...we are just facilitators. We want to hear about what you'd lilke to see. We'll listen carefully, prioritize and build accordingly. Watch for regular monthly changes and enhancements to the site.
Finally, I'd like to make a comment on our business model, which I've found always drives behavior. iMedExchange will receive revenues from advertisements and sponsorships. We will always be crystal clear about what is content and what is advertising, just like any respectable content provider; and our advertisers will not control our content. However, the beauty of "Web 2.0" is that the content actually does define the advertising. The more relevant the advertising is to what is being done on the page, the more useful it is to our members. So, we will strive for a high degree of relevance with the advertisements we display and the sponsors we pursue.
This launch is just a beginning. There is a lot more to come. Welcome!
Comments (1)
This all looks quite good, however it looks to me like you should explain in more detail the purpose of IMed and how it can benefit all physicians.
Maybe you should give some examples on how to use IMed and be specific.
Hope this is helpful.
Great start. Have not heard from you in several weeks and was wondering how things were going. Thanks
Posted by Arthur I. Auer, MD | June 23, 2008 7:46 PM