The mission of iMedExchange is to add value to the lives of physicians. Building a secure, vibrant and useful community is core to this mission and January marks another milestone in that effort.

In November, we launched the first stage of a program to reward our physician members for their own efforts in building that community. That first stage included iMX Points, a system that awards points to members for specific activities that build a stronger community and support collaboration. In the past 90 days, iMedExchange members have earned nearly 500,000 iMX Points.

In December, we launched the next stage of the program with iMX Advantage, a benefits program that brings best-in-class opportunities to iMedExchange members. Initial iMX Advantage partners have included Wine.com, Staples, Horizon & Co. and others. All are providing iMedExchange members with exclusive access and financial incentives and over the coming months we will announce many more opportunities for physicians -- ranging from financial services to clinical supplies to technology and more.

In January, we announced a bi-weekly iMX Advantage drawing in which the top 100 iMX Points earners are automatically entered into a bi-weekly drawing. The inaugural drawing awarded Canon digital cameras to two iMedExchange physicians. The next drawing will be Friday, January 12th and we can't wait to notify the winners!