The ePharma Summit this past week in Philadelphia was a stand-out event -- well attended, well organized and... well... good. The topics presented were timely and salient, the speakers thoughtful and articulate and the attendees engaged. However, competing with the throngs of travelers trying to escape Philly after all flights out were canceled due to the record-breaking snow fall was no fun at all. But after four successive canceled flights over three days, two subways (including witness to a threatened knifing and two fist fights), a bus, a train and two stand-by flights I finally made it home very late on Friday night. And while there were no sheep, sirens, Cyclops or suitors in sight, I felt a little like Odysseus making his way back to Penelope after the Trojan War. Needless to say it's good to be home.

Over my next few posts, I will share some thoughts on the conference themes that I think are most relevant to industry participation in social media generally and online engagement with physicians specifically.