If you believe Bill Gates, as we do here at iMedExchange, the future of the Internet is intrinsically tied to advertising.

We think this fundamental shift in advertising is not only significant for the future of the Web…but one that can greatly benefit consumers. It benefits the user because high-value content and experiences can be consumed with little to no out-of-pocket expense. Further, the user is always in control.

In a recent blog post, Guy Kawasaki presents some observations about the recently released Avenue A/Razorfish (now Microsoft) 2008 Digital Outlook Report. This report is closely watched throughout the advertising industry and it provides keen analysis of where the market has been and insight into where it’s going.

While we generally like to let our actions do our bidding, I can confidently commit to this: the new ecosystem we are about to release, exclusively for physicians, will leverage some of the key shifts already underway in the online world, and expand them, to present a very valuable new model for both the advertiser/partner and physician/member alike.

Wanna make sure you are part of the movement? Physicians – become a member now. It’s free and easy. Potential Clinical, Business and Leisure resources – contact us to learn how you can join our growing group of partners and become a valuable contributor to this community.

Hi everyone. I'm really happy to say that our iMedExchange introduction is up and running now! Anyone who regularly reads Dr. Kevin's blog has probably seen Dr. Patel located on the right side of the page. If you haven't seen it, you should check out his blog. I am impressed with how often he posts and the quality of the posts.

We are working to add more physicians to our iMedExchange Consultant Network (iCN). To date, this team has been extremely helpful with every aspect of product development and marketing. We showed the introduction to our current iCN members last Thursday, and they had lots of great feedback that we used to make changes right up to launch. If you haven't seen it yet, please turn up your speakers and click on the link above - we'd love to get your feedback too. And if you're a physician who is not a part of our iCN, please consider applying.

For those of you who are in iCN, thank you so much for your help. We review all of the feedback you provide, and take your opinions very seriously. I'm looking forward to even more interaction with you and all our new iCN physicians in the coming months as we prepare to launch the most useful online place for physicians anywhere on the planet.

I'd like to introduce you to Dr. Patel...the newest member of the iMedExchange team.

For the last few weeks I've been working on an animated presentation that introduces our first two spokespeople and gives a quick overview of what iMedExchange is all about. Our spokespeople are fictional physicians, Dr. Stanley and Dr. Patel, two fun physician characters developed by a world-class illustrator from New York. The animation script has been written and recorded in studio, and the development team is currently working on the actual animation with the Macromedia Flash tool. It's been a very exciting process, and has been more involved than I thought!

The presentation should be ready in 2 weeks, but I thought it would be fun to give you a sneak peek of Dr. Patel. Just yesterday we approved the final Dr. Patel sketch, which means today the illustrator is filling in her colors.

I'm really looking forward to seeing what you think of the presentation, and I'll probably do a few more updates as things move forward. Finally, I cant share a lot, but I can tell you that in addition to seeing more of Dr. Patel and Dr. Stanley...there will be some fun opportunities involving future characters....stay tuned.