Apparently uber-cute but troubled Reese Witherspoon will be starring in a comedy about a drug rep who will likely become "enlightened" to the evils of big pharma. While I like Reese in her comedy roles, it will be interesting to see if this is actually funny or more Hollywood anti-corporate America drivel. Is Michael Moore still alive? Will he have a cameo?
Full story.

As reported on Beaker's Blog post titled: Ready, Willing... and I have a prescription for Able Pfizer pulled a promotion in Ireland in which physicians were being sent boxer shorts with the Viagra logo embedded.

I agree that this is harmless and the reaction is just one more example of how political correctness is totally out of control these days. What do you think?

The wave of provider institutions banning industry interactions of most types continues with the recent move at Johns Hopkins. The Wall Street Journal blog post Johns Hopkins Bans Free Drug Samples, Gifts from Industry covers the latest move.

I'd like to hear from providers including our members from Johns Hopkins. Send me a comment or email and let me know what you think. I know from talking to many of you that there is little consensus on this issue.

Interesting find and post by Howard Luks, MD: Statin and blood clots...this could be huge

First, let me introduce myself. I am Rebecca Winter, the Director of Business Development here at iMedExchange. Out of the gate I am working to accomplish two things: recruit hundreds of top physicians from around the country into our iMedExchange Consultant Network (iCN), and introduce as many physicians as possible to the investment opportunity in the company. I am so excited about this company that I left a great career in the pharmaceutical industry and actually invested my own money the day I joined iMedExchange...so if I come across a little excited it's because I am.

I'm not catholic and don't intend to blog about religion, however St. Anthony, the patron saint of things lost or stolen, brought some light to the first phase of our nationwide tour just a week and a half ago.

St. Anthony's Hospital, and the area around it in South St. Louis, Missouri, is where I cut my teeth in Healthcare. Eight years ago, I was introduced to about 120 physicians as a pharmaceutical rep. With a new job, three months of pharmacology under my belt and a big grin, the community embraced me... not only as a young professional, but a friend. It probably helped that I humbled myself by wearing fungus feet to peddle my drug and elicit a smile from the time-pressed physicians and their staff.

Five years have passed since my days in St. Louis, but we started our nationwide campaign in my old backyard. Since my departure, buildings tripled in size and all kind of changes were in store for me. I've attached some pictures of the area. It was great to return home and I am so excited that many of my old friends are joining the iMedExchange movement as advisors and investors.

So, St. Anthony, thanks for returning me home.